Life of Morehouse
Life of Morehouse was a t-shirt brand made to address the lack of diversity and creativity in regular college apparel. These t-shirts took inspiration from Kanye West's Life of Pablo merchandise, but with the last two lines of the Morehouse College hymn.
As the founder of this brand, I was in charge of concepting, developing, marketing, advertising, and selling these t-shirts. Due to a limited budget, I used guerilla advertising techniques. I had a few t-shirts made by a local printer and had people wear them at an event that generates a lot of traffic. I also promoted the brand on social media.